An Alternative to Destroying Overruns: A Q&A with Books for Asia Director Melody Zavala
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Book Business Extra: Why should publishers consider participating in this program?
Melody Zavala: … Three-quarters [of the world’s illiterate population] live in Asia and the Pacific region. So, there’s a real need to expand literature in Asia, and over the longer term, that can create markets for publishers. … We need to create a market for English-language materials. … English materials are valuable in Asia. They’re learning English, and it’s a path [to] their country’s economic success to have information of the world …. For publishers, this means contributing to [an area] where there is more [business] opportunity. …
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Peter Beisser
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