An Eco-Friendly Resource: Pinnacle Press’ new director of publishing is set to promote environmental initiatives
Extra: How much of your new position will revolve around serving the eco-friendly portion of your title?
Bruner: I expect my position to evolve somewhat over time, but in addition to helping customers with their print needs—ideally on the recycled papers Pinnacle Press currently offers—I hope to expand Pinnacle’s stocking program to provide an even greater selection of papers at an affordable price.
Extra: What else has Pinnacle focused on in its eco-friendly initiative?
Bruner: Pinnacle Press is already FSC certified and will continue to be a leader in evaluating and utilizing eco-friendly paper options throughout its divisions. [It] is currently engaged in becoming a member of [the nonprofit organization] Green Press Initiative. We also want to focus on offering eco-friendly paper in the digital printing division. I hope to also examine its internal operations to find eco-friendly solutions within the plant and administrative offices. Being an eco-friendly printer means more than offering recycled paper.
Extra: Why are more printers looking into environmentally friendly practices?
Bruner: Green Press Initiative in the U.S. and Markets Initiative in Canada have been quite effective in getting publishers to make commitments to using recycled paper, and consequently, printers are realizing that they need to offer customers recycled options. How to do so and make these recycled options affordable is something I think most printers are still grappling with. I have spent a lot of time in my workshops educating publishers and printers on how to partner to make these options work for both parties. It’s important to remember that printers have concerns not just about price, but also printing quality and availability, and with recycled papers coming from all parts of the globe, this, along with being able to assure customers that no old-growth fiber is in the paper they buy, can become a real challenge. … In my role, I will continue to help publishers implement best-buying practices.