Chelsea Green's Challenge
Today, Baldwin says Chelsea Green is focused on moving forward with what the company has done successfully for the past 25 years—publishing environmentally focused titles about sustainable living.
• How did you respond to the reaction to the Amazon deal?
Margo Baldwin: We were pretty taken aback by the reaction. We tried to explain our point of view by posting a letter on our Web site, but that just seemed to make booksellers angrier. It seems [that it is] sometimes hard for booksellers to understand that we are not in the same business as them and do not have the exact same priorities. Nor do they seem to understand the challenges of a small publisher competing against the corporate conglomerates. I think there is a lot of fear out in the marketplace that our [deal] tapped into. Everything is shifting, and the traditional ways of doing things are just not working anymore.