An inside look at how Fodors.com is maximizing its traffic—and its ad revenue—via search engine optimization and other tactics.

By Carolyn Huckabay

Travel planning has never been easier. If you want to pack your bags and go somewhere—be it thousands of miles or only a few hours away—a simple Google search will bring you information from hundreds to thousands of sources. So how do travel publishers stay ahead of the Google game—and at the top of its results pages?