It’s ‘Tea Time’ for Random House
An interview with Chelsea Vaughn, Random House’s director of business development, about the company’s new book-club venture with Celestial Seasonings.
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Acup of tea and a book: It’s a dream date for many readers, and Random House Inc. has found a way to take advantage of that. The publishing giant has teamed up with tea company Celestial Seasonings to create a Web-based book club, open to anyone who drinks tea.
And it seems most readers do. The book club, “Adventure at Every Turn” (www.CelestialSeasoningsBookClub.com), was created after a Celestial Seasonings survey showed that 70 percent of tea drinkers claimed that reading books is their favorite pastime. The tea company chose Random House as a partner for its club because it lends the program credibility, says David Ziegert, Celestial Seasonings acting general manager.
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Amanda Baltazar
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