Encyclopedia of Classical Music’s Marketing Campaign Off on a Good Note
“The NPR Listener’s Encyclopedia of Classical Music” pairs 928 printed pages with 75 hours of music available online.
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Libbey’s résumé and wide following made a perfect match with Workman, known for its unique titles and unexpected formats. This latest book follows his best-selling “The NPR Guide to Building a Classical CD Collection,” with 174,000 copies in print.
So with the ingredients for a successful release in place, what has Workman cooked up to cash in on its new title?
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