Believe It or Not, Ripley’s Latest Launch a Hit
“The Remarkable … Revealed” hit shelves in August and, on the strength of a beefed-up publicity campaign, is seeing excellent early returns.
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Probably best-known for its attractions and museums, Ripley’s currently operates 64 attractions in 11 countries. However, the company also owns businesses in hospitality, television and publishing. Much of Ripley’s revenue comes as a result of licensing deals—in fact, its entire publishing business was based almost solely on licensing until about four years ago. It was then, says Norm Deska, vice president, intellectual property, that the company realized publishing its own books offered some real benefits.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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