Believe It or Not, Ripley’s Latest Launch a Hit
“The Remarkable … Revealed” hit shelves in August and, on the strength of a beefed-up publicity campaign, is seeing excellent early returns.
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Of Course It’s OK to Stare
This strange and unusual content is a real commodity for the book’s publicity staff. Tim O’Brien, vice president of publishing and communications, serves as spokesperson for “The Remarkable … Revealed” and is currently engaged in a lengthy publicity tour targeting much of North America’s print and electronic media. He frequently accompanies performers (featured in the book) on television shows and radio programs.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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