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editor. We think this will add to the likelihood of growth." Lyons describes his company not as a general trade publisher, but as a privately owned, multi-niche, small press.
Co-branded titles
By far, one of the most interesting business initiatives of this company is its extensive list of
co-branded books. Partners include such well-known companies and brand names as L.L. Bean, Orvis, Field & Stream, The Nature Conservancy, Golf magazine, Walking magazine, and others.
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