Applying Smart Customization to Publishing
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It also reports companies that don't align the value of variety with the cost of complexity are five times as likely to grow at rates below their industry average."
Smart customizers, the study found, consistently used three best practices: One, they understand the sources of value that customization provides their customers. Two, they find 'virtuous variety', the point at which customization adds value to both the company and customers alike. Three, they tailor product development, marketing and sales, production, distribution, customer service and align them to meet customer demand and provide customer value at a low cost.
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