AppWatch: A look at what publishers are launching in the mobile space

"We are excited to offer this app that creates a fun way for kids to learn about the Bible," said Annette Bourland, Senior Vice President of Zondervan Book Publishing, in a press release. "'The Beginner's Bible' is widely seen as the first Bible a child receives. In a digital world, it is a priority for Zonderkidz to offer a Bible geared for the youngest readers."

The complimentary download of the app includes six interactive Bible stories, coloring pages, puzzles, and a game. Additional story packs will be available for $1.99 each. Schmitt told Book Business that Zonderkidz hopes to have all 16 story packs available by Christmas.