Aptara's PXE Digital Publishing Platform Enables Wiley-Blackwell to Achieve 75-Percent Shorter Journal Production Cycle
(Press Release) Falls Church, Virginia, February 15, 2011—Aptara, a pioneer in digital publishing solutions, announced today that its PXE digital publishing platform has reduced Wiley-Blackwell's turnaround time by more than 75% for six of its medical, pharmaceutical, and physics journals. Wiley-Blackwell, the scientific, technical, medical and scholarly business of John Wiley & Sons, Inc. (JW.A), is the world's foremost publisher for professional and scholarly societies.
Introducing Aptara's web-based PXE has helped Wiley-Blackwell re-engineer journal workflow and accelerate production. Turnaround times have been reduced from over eight weeks to fifteen days—getting critical peer-reviewed findings to scientific and medical communities faster than ever before. An added value of PXE is that it is enabling Wiley-Blackwell to publish final content online even further in advance of its print editions than before.
"Aptara's PXE digital publishing platform works like a well-oiled machine," said Edward Wates, Global Journal Content Management Director, Wiley-Blackwell. "We're now getting content to our readership much earlier, and it's delivered in XML, giving us huge flexibility to repurpose the content for any delivery channel—from print to PC's, tablets, eReaders and smart phones. Aptara's PXE has opened the door to a better distribution model and new ways to monetize our content—faster."
"Without a technology such as PXE, publishers are losing out on substantial time-to-market and cost gains—that can make all the difference today with so much competition for readers' attention," said Dev Ganesan, President and CEO of Aptara. "With this initiative, Wiley-Blackwell is driving real innovation in a market that rewards flexible digital publishing capabilities and nimble production resources - both of which the PXE platform provides. The result is that Wiley-Blackwell is benefiting significantly from reduced turnaround times, easier access to eMarkets and substantial cost savings. We are extremely pleased to be helping one of the world's most distinguished publishers profit from technology innovation."
