A Lesson in E-Literacy

“You’d think the Internet would be the main source of revenue, but the numbers say not even 10 percent of our business comes from it,” says Jay Castelli, vice president of marketing for the Benchmark Education Company, whose most notable series is “Reader’s Theater.” “I think we have to keep an eye open for the day it changes, but you can’t cut back on sales reps or catalogs when that’s still clearly the effective way to approach teachers. … Right now we have 85 reps and send out big catalogs every three weeks to teachers.”