A Lesson in E-Literacy

E-newsletters also are a strong opportunity for branding and exposure for paid products, but only if the frequency of the e-newsletter is regulated and it contains information that is usable beyond products being sold, says Rosalind Iiams, director of marketing for Primary Concepts. “I offer informational content [in e-newsletters] that’s different–—you need content and links to scholarly articles and downloadable activities that make your newsletter more than an ad,” she says. “You have to make it about branding and showing your knowledge of a serious curriculum.”