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Thorin McGee
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O’Reilly’s digital strategy has been successful enough to convince Savikas that more people will read O’Reilly books in digital form than print within the next 12 months. What’s more, O’Reilly’s share of the printed computer book market has risen since it implemented its e-book strategy, suggesting that e-book success has not cut into print sales despite lower price points, he says.
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Thorin McGee
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Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
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