Digital Directions: The New Marketing Framework
Are you rethinking marketing's strategic role in today's shifting publishing landscape? You should be.
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Marketing organizations have never been busier—with activities that have vaguely defined strategic objectives:
• Web sites. Web marketing programs generally have uncertain goals and metrics (incremental revenue? brand development?), and therefore get minimally funded. Publisher's Web sites oftentimes resemble lonely junkyards of once "important" and now ignored technology fads. Audio podcasts anyone?
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- People:
- Andrew Brenneman
- Ted Hill
Andrew Brenneman
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