Buyer's Guide: Ebook Conversion Strategies Buoyed by Vendor Partnerships
As digital publishing proliferates, healthy vendor partnerships are important as ever.
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Bill Kasdorf
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only<%2Fspan>%20ones%20who%20knew%20how%20to%20do%20that%20work.%20As%20they%20struggled%20to%20make%20the%20transition%20from%20print%20to%20digital,%20publishers%20had%20to%20rely%20on%20that.%20It%20worked%20then%20and%20it%20still%20does.%20It's%20how%20the%20vast%20majority%20of%20digital%20publications%20are%20made.<%2Fspan>%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fas-digital-publishing-proliferates-healthy-vendor-partnerships-important-ever%2F" target="_blank" class="email" data-post-id="3324" type="icon_link">
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Back in the day, books were just blocks of paper, typesetting involved typing, and every step of getting from a manuscript to a book involved handoffs between silos of specialists. Those days are long gone.
Digital technology demands that publishing processes become much more integrated. The author does the typing, and those digital keystrokes now get turned not only into the paper books we all know and love but an ever-expanding set of digital products. (Remember when people wondered whether ebooks would ever catch on?)
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Bill Kasdorf
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