Market Focus: 'The Dog Ate My Homework' Just Doesn’t Fly Anymore
There is one main constant in education—that students are there to learn from the teacher. Other than that, everything else seems to be changing, from how the lesson is delivered to where it is delivered and how the student responds. And educational publishers have had to adapt along the way.
While this market segment is united by a set of challenges that other noneducational publishers do not face—such as government funding and complying with differing state standards—the big picture for educational book publishers also includes quite a few unique snapshots. Despite the fact that all of these publishers are trying to accomplish the same goal—to facilitate learning—they are often going about it in such different ways that many prefer to be identified by the market niche they serve: basal, supplemental and higher education, to name a few.