Market Focus: 'The Dog Ate My Homework' Just Doesn’t Fly Anymore

K-12: Targeted Content Making Gains
Rather than particular titles earning top sales spots, educational book publishers say that certain subjects are really top dog.

“Language arts provides the key to all other learning,” says William E. Evans of his best-selling subject.

Evans, co-founder and chief executive officer of Evan-Moor Educational Publishers of Monterey, Calif., adds that math, science, social studies, physical education and the arts round out the most popular subject areas, in descending order of sales. After all, he says, Evan-Moor’s best-selling supplemental education products for elementary grades correlate to the amount of time teachers spend on these subjects in the classroom. And, he says he’s seen little change during the past couple of years in terms of the materials teachers are buying from Evan-Moor to supplement the core—or basal—textbooks.