Market Focus: 'The Dog Ate My Homework' Just Doesn’t Fly Anymore
As digital tools replace paper-based instruction in more schools, demand rises for multimedia publishing products.
Some targeted content, such as graphic novels dedicated to helping special-education and English-language learners enhance their reading skills, are doing quite well, says Tim McHugh, co-owner of Saddleback Educational Publishing of Irvine, Calif.
This kind of differentiation, or customization, is quite necessary, experts say.
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