Association of American University Presses and Firebrand Technologies Partner to Bring NetGalley to University Presses
June 3, 2010—New York, NY and Newburyport, MA—The Association of American University Presses (AAUP) announces a new benefit program in partnership with NetGalley, a web-based service that provides a robust toolset for publishers to share digital galleys and press kits with their contacts as well as tapping into new communities of professional readers. In addition to reaching traditional reviewers and media contacts, university presses can use NetGalley to share digital galleys with the international rights market, librarians, booksellers and retailers, bloggers, and professors requesting desk copies.
The cost of NetGalley for an AAUP member publisher will depend on the number of titles hosted on the site each month. Regardless of their level of participation, AAUP members are eligible to receive a 10% discount off the normal NetGalley monthly subscription rate.
“Digital galleys are an important new tool for university presses and NetGalley’s elegant solution can offer our members savings in both time and money along with the chance for their books to reach a wider array of reviewers and buyers,” said AAUP Electronic & Strategic Initiatives Director Brenna McLaughlin.
Island Press is one of the first AAUP members to subscribe. “We have been using the NetGalley service since February 2009. It is an extremely valuable resource for a small press in our outreach to the rapidly changing media world. The advantage of offering early, secure electronic review and exam copies to media as well as professors, has allowed us to reduce our review copy mailings and to extend our outreach,” said Jaime Jennings, Senior Publicist, Island Press.
NetGalley provides the real-time transmission of digital galleys and multimedia press kits. Publishers can also allow readers to request a printed galley. A major benefit of the program is the opportunity for readers to download secure, searchable, full-color digital galleys to their desktop or to devices such as the Amazon Kindle, Barnes & Noble Nook, or Kobo eReader. For university presses, NetGalley can aid in their desk/exam copy needs by allowing this process to be done faster, at lower cost and with real-time reporting on who is reading a title.
In addition to inviting existing contacts to view galleys, publishers can also list their titles in NetGalley’s catalog and approve requests from NetGalley members. NetGalley offers a broad range of marketing programs to reach qualified readers via email, social networking, in online trade advertising, and at industry events.
There is no charge for a reader to sign up for a NetGalley account and create a profile indicating their category preferences as well as their credentials as a professional reader. Members can view title information in the NetGalley Catalog, where they can request galleys from the publisher, and can view galleys they’ve been approved to access within their account.
The Association of American University Presses is an organization of more than 130 non-profit scholarly publishers, dedicated to the support of creative and effective scholarly communications. Through its programs and information resources, AAUP helps its members fulfill their common commitments to scholarship, the academy, and society. Learn more at www.aaupnet.org.
Firebrand Technologies (www.firebrandtech.com) provides steadfast leadership and seamless information flow throughout the publishing process. Our newest addition, Content Services, helps publishers manage, store, convert and distribution final book content. Firebrand’s Title Management Solutions track titles from pre-acquisition through post-production; our Eloquence Metadata Solutions are the fastest, most accurate and cost-effective way to implement ONIX. NetGalley delivers digital galleys to professional readers; our Ecommerce Solutions help deliver direct-to-consumer sales and landing pages.