Future Think: Atavist
The company has just "quietly" launched the open beta version of their Creatavist platform, which means "any author or publishing company can sign up and use it directly from the web." It's more of what Ratliff calls a "self-serve" approach. His plan is to stay out in front, following up in 2014 with full-length Atavist Books, a joint venture with Barry Diller. "Our goal is to be the among the most, if not the most, innovative companies in the area."
For more on Atavist, visit atavist.com