Atria Books Employs New Smart Phone Technology to Add Digital Experience to Physical Books

In conjunction with the publication of a number of forthcoming titles from Atria Books, the publisher is employing a new smart phone technology that will provide readers with a digital experience to augment and enhance the physical book.

Using Microsoft Tag, a new mobile barcode technology developed by the software company, Atria will begin rolling out books with a special bar code on the jacket or within the pages. Consumers, after downloading a free app at http://getTag.mobi to their phones, can then scan the Microsoft Tag using the camera on their phone, which brings them to a web destination featuring bonus content, including video, author interviews, and exclusive excerpts and sneak previews.