Attributor Launches FairNotice Feed API for Publishers and Content Host Websites
(Press Release) San Mateo, Calif., April 12, 2011—Today Attributor, a leading provider of technology and services that enable publishers and digital content creators to track, analyze, and monetize their content on the web, launched the FairNotice Feed for publishers and content hosting sites. The Attributor FairNotice Feed represents a major step forward in the fight against content piracy. It is the first software tool to enable content host websites to view, in one simple feed, unauthorized content on their site. The feed contains data informing the hosting websites as to the options for each infringement: remove the content, replace it with promotional links consumers can follow to legally purchase the content, or swap the page with alternative content.
Designed specifically to work with the Attributor Guardian suite of anti-piracy solutions, the FairNotice Feed is the first product to help publishers reclaim revenue lost to piracy and assist content hosting sites in maintaining infringement- free platforms. The product provides websites with a set of advanced monetization actions that can be taken if unauthorized content is found. This eliminates the need for publishers to resort to costly legal action to remove content. In addition, the FairNotice Feed enables consumers searching for books and news stories across the web to find and legally purchase content.
"The FairNotice Feed is a first and critical step toward the creation of an efficient and productive relationship between rights holders and content hosting sites" said Matt Robinson, President and COO of Attributor. "We created this tool because it's time the existing one-size-fits-all DMCA copyright model evolved from just a legal takedown notice to a full platform that works for both publishers and website owners. Through our tool, publishers have the flexibility to customize content usage options and websites have the ability to make sure they are delivering legitimate content to their audience."