Shrinking Library Market Poses Challenge to University Presses
The unique vantage point gained by Waldron as an author, university press marketer and independent publisher provides a unique look at the changing markets she—and many Book Business readers—face today.
What interests you most about your job as marketing director for Penn Press from?
Laura Waldron: The variety of responsibilities in my job. For instance, today I talked to our commission rep in the Southeast about some key accounts in his territory; wrote promotional copy for a book about the Lenni Lenape Indian nation during the Revolutionary War; and worked out inventory management for a new book of ours on the war on terror, whose author will be the featured guest on 20/20 for their 9/11 show—and that list just takes us up to lunchtime!
Matt Steinmetz is the publisher and brand director of Publishing Executive.