Authors and Booksellers Unite on Small Business Saturday
Black Friday, now only a few weeks away, is the one hope for many retailers to end this year in the black. Not least of which is Barnes and Noble which, judging from its latest ad campaign, is banking on the retail frenzy to revitalize struggling Nook sales. But big chains like B&N aren't the only booksellers looking forward to a post-Thanksgiving splurge. Independent bookstores look for a good showing on November 30th, dubbed Small Business Saturday, and have enlisted hundreds of authors to up foot traffic in their stores.