B&H Publishing Group Announces New Publishing Strategy

'Faster and Faster' Toward Digital
John Thompson, B&H's vice president of marketing for more than a decade, will assume the role of vice president of acquisitions, while Mary Katharine Hunt, former director of LifeWay Kids in LifeWay's church resources division, will fill Thompson's former position as vice president of marketing. According to Wilson, Hunt's "strengths in new media and digital marketing knowledge and experience as a product development team leader will be a tremendous asset to B&H."

"Publishing is moving faster and faster toward the digital realm and this trend will help us take the message of God's Word to the world," said Hunt, who referred to the work B&H has already done in digital publishing and marketing as "a building block for the future." In addition to the recently launched MyStudyBible.com platform, B&H also has a variety of individually branded applications for Apple's iPhone and iPad, six of which have been ranked among the top 150 paid apps in the books category, with several more in development.