Barefoot Books Reaches 20,000 Listeners (and Counting) With Weekly Podcast
Chief Marketing Officer John Bigay on using new media to broaden the children's publisher's audience.
By
Joe Keenan
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
John Bigay, Barefoot Books’ chief marketing officer, spoke with Book Business Extra on what the publisher hopes to accomplish with its podcast program and how it has been received so far.
Book Business Extra: What are Barefoot Books' goals for the podcast series?
John Bigay: We created the Barefoot Books Podcast to offer people everywhere an easy, fun and free way to experience Barefoot Books, while stimulating their curiosity and opening their minds to the world. The goal of the podcast is to bring the best of Barefoot to people who may not be familiar with our books and company, and have them visit our website to learn more.
0 Comments
View Comments
E
Joe Keenan
Author's page
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
Related Content
Comments