Barefoot Books Reaches 20,000 Listeners (and Counting) With Weekly Podcast
Extra: How has the response been to the podcasts so far?
Bigay: The response has exceeded our expectations. Last week's podcast ranked in the top 10 on iTunes/Kids and Family. To date, nearly 20,000 people have listened to them, and the program just launched a little over a month ago. We’ve heard from many families who have subscribed to the podcast that they look forward to each new episode that comes out every Wednesday. Recently, a parent told us, “I’m not sure how we managed our daily commute without the podcast stories. They make car rides with our children much more fun.”
Extra: What's the selection process for choosing which books to feature in the podcast?
Bigay: The first 25 stories are based on some of our best-selling titles, including “Animal Boogie,” “The Real Princess” and “Portside Pirates.” The podcasts are narrated by celebrated actors, including Juliet Stevenson and Jim Broadbent, with songs by well-known children’s musicians such as [Steve Roslonek of PBS'] SteveSongs and Fred Penner. In the future, we plan to incorporate selections based on audience feedback.
Extra: What other plans does Barefoot Books have to incorporate new media into its offerings?
Bigay: Having people experience firsthand what Barefoot Books is all about through new and exciting forms of media that families can easily access is one of our primary objectives. We're creating a wide array of free digital content to engage people with Barefoot Books. We have a series of animated videos based on some of our best-selling books, including “Animal Boogie” and “Driving My Tractor.” These digital shorts can be found on Barefoot Books’ YouTube channel, as well as on our website.
We're also coming out with a series of new videos this year, including “If You’re Happy and You Know It,” “Knick Knack Paddy Whack” and “Portside Pirates.” We're continually looking at ways we can bring the media we've created to a wider audience of people online, and are excited for what the future has in store.