Barefoot Books Reaches 20,000 Listeners (and Counting) With Weekly Podcast
Chief Marketing Officer John Bigay on using new media to broaden the children's publisher's audience.
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Joe Keenan
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Extra: How is Barefoot Books promoting it?
Bigay: One of the great surprises we’ve had since launching the podcast is that people of all ages have been listening in and subscribing. While the podcast is really meant for everyone who loves a good story, we're focusing on reaching families with young children, early educators and children’s librarians.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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