Barnes & Noble Announces Expansion of BN.com Marketplace
(PRESS RELEASE) Barnes & Noble, Inc. , the world's largest bookseller, today announced the expansion of BN.com Marketplace, adding over one million new products to the catalog. Also announced today are new premiere online partners including Wayfair.com, Right Start, UnbeatableSale.com, Inc., School Specialty, Inc., Abe's of Maine, Delivery Agent and more. By expanding its third-party marketplace, which already supports more than 10,000 retailers in the books and media categories, Barnes & Noble now offers customers a wider product selection in time for the holiday shopping season. As an added benefit, a majority of products from these new third-party partners will have free standard shipping year round.
BN.com Marketplace has introduced five new categories including Home and Gift, Consumer Electronics, Arts and Crafts, Toys and Games and Baby. In order to maintain a curated shopping experience online, Barnes & Noble developed relationships with more than 20 retailers that are well renowned for quality products and customer service.
"The expansion of BN.com Marketplace is an organic extension of our consumer value proposition," said John Foley, President of eCommerce, Barnes & Noble. "If shoppers are buying cookbooks from BN.com, it's natural to offer them cooking supplies at the same time; if shoppers are buying new baby books, it's natural to offer them baby supplies as well; and so on across all of our categories. In this way, we can offer our valued customers a one-stop shopping destination."
"At Wayfair, we are really looking forward to helping Barnes & Noble launch the Home Goods category of the BN.com Marketplace," said Niraj Shah, Chief Executive Officer and Co-Founder of Wayfair.com. "Barnes & Noble is one of America's most well-respected, established brands and we have sold millions of home items to our customers over the past nine years. This innovative partnership promises to be a rewarding opportunity for everyone involved. Within the next six months, we aim to offer 500,000 of our home products -- from recliners and rugs to toasters and table lamps -- to Barnes & Noble customers."