Barnes & Noble Apps Reach 1 Million Mark for Downloads
Barnes & Noble Inc. (B&N) announced today that downloads for both the B&N Bookstore app and the B&N eReader app for the iPhone and iPod touch have hit the 1 million mark. The company also said that its free B&N eReader app is one of the most popular apps in the iTunes Books category, having held the No. 1 position throughout the summer.
These iPhone applications from Barnes & Noble.com, give mobile consumers access to a wealth of content on their iPhone and iPod touch devices. In addition, in-store customers have totaled almost 2 million AT&T Wi-Fi sessions since the complimentary service was made available in all Barnes & Noble stores across the country six weeks ago.
"Achieving these milestones so quickly after launch is a great affirmation of our strategy to provide our customers with more choices in how, when and where they can interact with America's No. 1 bookstore," said William J. Lynch, president of Barnes & Noble.com. "The access and convenience we're providing through these apps, combined with our complimentary Wi-Fi, have enhanced our rich in-store experience, extended that experience for on-the-go mobile consumers, and helped us deliver on our promise to give readers access to the books they love - on any platform, in any place and at any time."