Barnes & Noble and Best Buy Announce Nook Partnership
(Press Release) New York, NY, April 12, 2010—Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, and Best Buy Co., Inc. (NYSE:BBY), America's leading consumer electronics retailer, today announced an exclusive partnership to distribute Barnes & Noble's popular NOOK eBook Reader and accessories, as well as free BN eReader software through Best Buy in the United States. NOOK is expected to arrive at Best Buy beginning April 18, just in time for Mother's Day, Father's Day and graduation gift season.
Through the partnership, the award-winning NOOK eBook Reader and stylish accessories along with NOOK and Barnes & Noble eBook gift cards will be prominently featured in Best Buy's 1,070 stores nationwide and online at www.bestbuy.com. As with Barnes & Noble stores, NOOK at Best Buy will be featured at a special in-store display where customers can see, try and buy a NOOK for $259.99 with the guidance of a trained Best Buy Blue Shirt.
In its growing eReader selection, Best Buy named Barnes & Noble a preferred eBookstore solution, offering more than one million eBooks, magazines and newspapers for download and enjoyment within seconds. Best Buy will feature Barnes & Noble's free BN eReader on select PCs (laptops and desktops), netbooks, tablets and smartphones sold at Best Buy and supported by its Geek Squad Agents, giving customers access to shop Barnes & Noble's world's largest eBookstore (www.bn.com/ebooks) and enjoy their Barnes & Noble digital library anywhere they go.
"To date, we've limited NOOK distribution to Barnes & Noble retail and online stores and the customer response to our eBook Reader has exceeded our expectations. We have enormous respect for the Best Buy organization and its focus on providing technology solutions for millions of customers. We're thrilled to bring NOOK, the BN eReader and our digital content expertise to Best Buy and its loyal consumer electronics-focused audience as a perfect complement to the book-loving Barnes & Noble customer," said Kevin Frain, executive vice president of e-commerce, at Barnes & Noble.com. "Through this partnership, Best Buy customers will now have new and easy ways to access our expansive digital library on a variety of computing and mobile devices through BN eReader software and the Barnes & Noble eBookstore."