Barnes & Noble and FastPencil Announce Merchandising Partnership
CAMPBELL, Calif. — July 26, 2012 — Barnes & Noble, the leading retailer of content, digital media and educational products, and FastPencil, today announced a merchandising partnership that provides FastPencil’s authors with unique access to merchandising programs on NOOK® devices, NOOK reading apps, on BN.com and in Barnes & Noble stores.
Founded by Michael Ashley and Steve Wilson, FastPencil offers authors a wide range of publishing services through their proprietary authoring platform as well as two publishing imprints: PREMIERE and Wavecrest.
Both PREMIERE and Wavecrest authors have full access to online and in-store placement through Barnes & Noble as well as NOOK bookshelf merchandising.
The highly selective FastPencil PREMIERE line houses élite general interest titles by best-selling, highly-acclaimed authors including Mercer Mayer, Steven Pressfield, J. Kahn, L. Douglas Keeney, Eric Harr, Helen Whitney, Miriam Nelson, Jennifer Ackerman, Peter Ressler, Monika Mitchell, Guy Gilchrist and Angela Sage Larsen.
The Wavecrest imprint offers packaged services to authors who are thought leaders with strong community followings. Wavecrest publishes premium content and houses such authors as Albert Gaulden, a transpersonal psychologist and founding director of the Sedona Intensive, Kevin Jackson, a well-known political pundit, celebrity eco-chef Bryan Au, former Olympian and author of 20 books, Bill Quain, and children’s book award winner Jeryl Abelmann, among others.
“Barnes & Noble is excited to partner with FastPencil to bring quality, independently published books to our readers,” says Theresa Horner, VP Digital Content.
FastPencil’s proprietary software provides speed-to-market and cuts traditional publishing costs. From these advancements in technology, FastPencil is able to pass savings to authors by offering higher royalties.
Do-it-yourself authors, such as Georgia State Senator Barry Loudermilk of “And Then They Prayed” and Dr. Robert Genetski of “Classical Economic Principles and the Wealth of Nations,” utilize FastPencil.comfor instant access to numerous digital tools and to network with a community of editors and designers to successfully create and publish books with access to endless distribution channels.