Barnes & Noble Introduces Nook for Android
(Press Release) New York, New York, July 22, 2010—Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today introduced NOOK for Android, a fun and easy-to-use Barnes & Noble eReading experience for those with Android-based smartphones and devices. The new application is the latest addition to Barnes & Noble's slate of free, popular eReader software and the only Android eReader application offering the ability to share eBooks with friends.
The new Android app is also the first eReader software to feature Barnes & Noble's new NOOK-centric branding, leveraging the strength of the company's NOOK brand across its entire eReading offering. NOOK for Android will soon be followed by an updated NOOK for iPhone, NOOK for iPad(TM), and others in the coming months. The new eReader software branding aligns with the company's current NOOK offering - NOOK 3G and NOOK Wi-Fi eBook Readers, and the recently announced NOOKstudy(TM) online study platform and software solution for higher education.
NOOK for Android offers those with devices using Android OS 1.6 and higher the ability to shop Barnes & Noble's expansive eBookstore of more than one million eBooks, including new releases, bestsellers and free classics, and download titles in seconds. Any customer's personal Barnes & Noble eBook library - purchased on a NOOK eBook Reader, online at BN.com or on another BN eReader-enabled device - will easily sync to their device in seconds so their library goes wherever they go.
NOOK for Android offers a fun and immersive eReading experience with the ability to customize text with many font styles and sizes, an easy-to-use navigation bar, reading in landscape and portrait modes, and graphical page turns. It is also the first Android eReader application to offer digital lending. Using Barnes & Noble's unique LendMe(TM) technology, customers can easily share eligible eBooks for up to 14 days with friends, who can enjoy these digital titles on a NOOK eBook Reader, iPad, iPhone, iPod touch and PC enabled with free BN eReader software.