Barnes & Noble Introduces NOOKcolor

(PRESS RELEASE) New York, New York - October 26, 2010 - Barnes & Noble, Inc. (NYSE: BKS), the world's largest bookseller, today announced the launch of NOOKcolor by Barnes & Noble, the ultimate reading experience - the first full-color touch Reader's Tablet that delivers digital books, magazines, newspapers and children's books in immersive, gorgeous color, and all in one beautiful, thin and highly portable device.

NOOKcolor is now available for $249 for pre-order at www.NOOKcolor.com and at Barnes & Noble stores tomorrow, and will begin shipping on or about November 19. Touch the future of reading at a NOOK(TM) Boutique or display at your favorite Barnes & Noble bookstore, as well as at Best Buy, Walmart and Books-A-Million starting late November.

The first full-color touch device dedicated to reading everything and built on Android(TM), NOOKcolor opens up a whole new world of digital reading materials of all kinds, in addition to providing access to the largest bookstore with an unprecedented selection of over two million digital titles a single search away. Digital content - from bestsellers to favorite magazines in full color, and interactive children's picture books and enhanced cookbooks - has never looked better than on NOOKcolor's stunning 7-inch VividView(TM) Color Touchscreen.

Building on Barnes & Noble's nearly 40 years of bookselling and publishing expertise, the company quickly became a leader in the digital arena following the introduction of its award-winning, bestselling NOOK devices, popular free software and expansive digital bookstore last year. This newest addition to the NOOK device family was designed for people who love to read every kind of content imaginable - and features 8GB of space, plus expandable memory, to store it all. NOOKcolor enables quick and easy shopping and book downloads in seconds over Wi-Fi®. NOOKcolor is also the most social reading device ever built - with Barnes & Noble's new NOOKfriends(TM) technology, you're only touches away from sharing with friends via Facebook®, Twitter® and e-mail.