Barnes & Noble Now Shipping NOOK Simple Touch™ with GlowLight™ Ahead of Schedule
New York, New York, April 24, 2012—Barnes & Noble, Inc. (NYSE: BKS), the leading retailer of content, digital media and educational products, announced today that it began shipping the highly anticipated NOOK Simple Touch with GlowLight ahead of schedule to customers who pre-ordered the device. NOOK Simple Touch with GlowLight is the world’s first E Ink� Reader with patent-pending lighting technology that eliminates the number-one problem couples have in bed – having their sleep interrupted, or being prevented from falling asleep, when their partner reads with the light on. Due to very strong pre-order demand, the company recommends that customers who wish to gift the device for Mother’s Day pre-order now, as orders will be fulfilled on a first-come, first-serve basis.
“Our new, patent-pending GlowLight technology coupled with the most advanced E Ink display available make this product the most versatile, high-utility Reader ever and the only device of its kind,” said William Lynch, Chief Executive Officer of Barnes & Noble. “It’s like having two Readers in one, with our breakthrough GlowLight technology making the device as exceptional for reading in the darkest bedroom as on the brightest beach, and all at the amazing value of just $139.”
Said Lynch, “We thank our millions of NOOK customers and are pleased to deliver NOOK Simple Touch with GlowLight earlier than committed to those who pre-ordered our newest NOOK. For those who would like to give NOOK Simple Touch with GlowLight as a gift for Mother’s Day, we strongly recommend pre-ordering the device now in stores or online as we will have very limited quantities based on the larger-than-expected order volume we’ve received so far.”
NOOK Simple Touch with GlowLight, introduced by Barnes & Noble less than two weeks ago, is the first and only Reader designed to let E Ink customers read in the dark and at the beach. With a soft, adjustable glow, GlowLight gives bedtime readers just the right amount of light for reading, without disturbing a sleepy spouse. The first and only Reader designed to let E Ink customers read in the dark is equally amazing at the beach, with a paper-like reading experience, even in the bright sun.