Book Business Extra spoke with Fensterman to discuss the theme of BEA 2007, its online community, his blog and more.
EXTRA: BEA 2007 had the overall theme of “Expanding Boundaries.” What did this mean, and why did you decide to expand on technology in 2007?
FENSTERMAN: “Expanding Boundaries” was a very simple and direct way to describe what has happened (and continues to happen) to BEA in a natural, evolutionary way. For instance, in the international marketplace, the world of books is being defined less narrowly by country and translation. Books in the English language are finding their way into many markets, and so there is an expanding boundary in this physical, geographical sense. BEA is in a position to take advantage of this change because we have a huge selection of English titles that are featured at our show.
- Companies:
- Book Expo America
- People:
- Lance Fensterman