BEA Expands Boundaries
FENSTERMAN: I don’t think it’s more important than writing consistently and having something to say--but yes, I think one could do better than I did in terms of selecting a name. I’m toying with a few ideas, but the key is that it must sound clever the first time you read it, and less and less so each time thereafter. I’m partial to Incorrected Proofs.
EXTRA: What you are working on for 2008?
FENSTERMAN: Barely a month after BEA 2007, we already have four or five major international initiatives well underway for 2008 and beyond. I hope this will come into focus (and the public eye) in the coming weeks. In general, I expect to see an increased emphasis on independent publishers, Asian publishers, Spanish language and, of course, booksellers and librarians. I, of course, have my best-laid plans, but ultimately the market will tell us what we need to be highlighting at the show--and if I’m doing my job, I’ll be listening.