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At BookExpo America on Wednesday, Edward Nawotka, editor-in-chief of Publishing Perspectives, kicked off a session titled "Book Stunts: Surprising Marketing Practices From Around the World" with an arresting statistic.
According to RR Bowker, "the general professional and trade industries released 1.3 million books [last year]," Nawotka said. "When you couple that with the proliferation of self publishing platforms ... that number hit 3 million individual titles published in the United States last year. It's an astronomical sum. Literally a little bit less than one percent of the entire population of the United States ... has published a book."
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Jim Sturdivant
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