BEA Promotes Publishing Innovation at Startup Challenge
Continues White: "I applaud BEA for hosting such a startup challenge and encouraging innovation and entrepreneurship in the industry."
Bookmate Brings Ebooks to Untapped Markets
Moscow-based Bookmate is spreading ebooks to developing markets through an online, ebook subscription model and sees an opportunity that publishers have yet to tap. "We're trying to show U.S. publishers that they are losing business opportunities in markets beyond the States," says Irena Sheveleva, content lead at Bookmate, "And they need to start looking in that direction."
Bookmate targets several developing markets, including Russia, the Ukraine, and Turkey. These markets tend to have a few things in common, says Sheveleva: few people purchase ebooks due to high expense, ebook piracy is rampant, and the ebook market has yet to become fully saturated. "We are becoming the primary solution for readers when we enter the market," says Sheveleva, "And they start ereading with us."
James Appell, head of international content acquisition at Bookmate, was glad BEA was trying to connect traditional publishers and technologists. "[That partnership] can only be mutually beneficial," says Appell, "Given this point of view, we look forward to the time -- hopefully in the very near future -- where digital companies are not given their own 'Startup Alley' at BEA, but instead are seamlessly integrated into the publishing landscape.
Metadata Made Simple Through Kadaxis Automation
Discoverability, one of the biggest hurdles of the digital age and a frequent topic of conversation at BEA, relies on good metadata. But gathering good metadata from a 60,000-plus-word book, says Chris Sim, challenge finalist and CEO of Kadaxis, is no easy feat. "Search engines typically don't index an entire book like they do with a web page. So it's up to the editor or author to choose what elements of the book to describe in the limited amount of metadata available to them."