BEA Show Notes: Day 2
Kleinfeld's talk was full of practical information (recommendation for tools, explanation of types of markup) as well as future think (an example of a digital-first "book" programming book O'Reilly produced.
At a later session, Josh Schanker of BookBub and Michael Tamblyn of Kobo talked about price promotion. Schanker's data showed that price promotions increase visibility so that when the title returns to full price, it experiences a bounce wherein more copies sell than before the price promotion.
Schanker's data also showed that while most discounts are effective, $0.99 promotions maximize response while $2.99 promotions maximize revenue.
On the show floor, we talked with Copia EVP Ben Lowinger and CEO & Founder of the Alvo Institute, Rebecca Tomasini. We discussed their innovative K-12 pilot program at the Los Angeles Unified School District (the second largest school district in the country) that, according to preliminary and mid-pilot results, has the potential to mitigate problems that can arise for students who have difficulty reading.
Deadline calls, as do parties (last night we hit the Bookrageous party at Housing Works Books and hobnobbed with the staff of Diverson Books). We'll be back tomorrow with more!
