A Bridge to Global Bookselling
Silber: More people buy the booklets to begin, as [each booklet] address a specific area of life, such as marriage, communication, etc. Often they will purchase two or three different booklets at once. The hardcover is most often purchased after a person has a little more experience with the information … and wants to study all subjects covered in the volume.
BB: You also publish in many languages. Are foreign rights sales a large part of your business, or do you retain rights to all foreign-language versions?
Silber: Bridge publishes nine titles in 50 languages, eight audiobooks in 16 languages, 18 hardcovers in 16 languages, and thousands of lectures also in 16 languages. We do print runs … anywhere between 50 and 20,000 copies, depending on the language.
With the implementation of our digital printing facilities, we are able to supply any quantities of any titles in any language, and have … since 2007. With this in mind, we retain all rights in foreign countries.
BB: Are you growing or planning for growth in e-books?
Silber: We are currently formatting our titles for e-book [publication], and we definitely plan to make these available.
BB: How many employees do you have in what locations?
Silber: We have over 175 employees in one location at our [Los Angeles] headquarters. We also have offices in New York; Toronto; Mexico City; Sao Paulo, Brazil; Tokyo, Japan; Sydney, Australia; and a sister company in Copenhagen, Denmark, that publishes L. Ron Hubbard's books in the United Kingdom, Europe, CIS [Commonwealth of Independent States], India and the Middle East.
BB: What makes Bridge successful?
Silber: … Putting in a full in-house digital manufacturing plant allowed us to complete a massive undertaking to release all of Mr. Hubbard's [in multiple languages]. This … created a dramatically increased demand for his materials. … This, along with our ability to reach the public in countries that never had access to Mr. Hubbard's works before, has fueled the recent success of Bridge.