A Bridge to Global Bookselling
Guiding our success is that we use and apply the materials we publish to [run] a successful operation [and produce] quality materials. For example, a book titled "The Problems of Work" by L. Ron Hubbard contains principles and tools for personal and work-related success. As a result, Bridge has won over 20 industry awards just this year for the quality and production of our materials. This includes being a two-time winner of the Progressive Manufacturing 100 award (best in "Operational Excellence" 2010 Category), as well as winning the Premier Print Benny Awards and the Gold Ink Awards.
BB: What are the biggest challenges you face?
Silber: We are constantly working to further cater to the increasing worldwide demand.
BB: What is your average initial print run? Has print-on-demand played a role in inventory management?
Silber: The average print run is about 5,000, but this varies depending on the title and language. Digital printing enables us to fill demand, be it 50 copies or 20,000, and all with the same cost to us and our customers. [It] allows us to maintain a "shelf quantity" of all needed titles, and only print and supply based on demand. BB