Behind IREX's Partnership With Barnes & Noble: IREX's Kevin Hamilton on how the bookseller is helping his company go head-to-head with Amazon in the e-reader market.

We'd like to think that ultimately, printed material will go the same way that music went and, for the most part, get rid of DRM. Make it DRM-free. And that's a big issue right now. All of the content that we sell, basically, except for the free stuff, or the daily newspapers, has DRM on it. So you can't share it, you can't copy it, you can't do anything with it. And that's how the music business started, too. But I think everything on iTunes now is DRM-free, and most of the distributors have gone to non-DRM music. We hope to see the publishing world go that way, too.