Behind IREX's Partnership With Barnes & Noble: IREX's Kevin Hamilton on how the bookseller is helping his company go head-to-head with Amazon in the e-reader market.
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... Amazon chose a strategy, which was to use a proprietary file format and proprietary digital rights management (DRM), and also to require that Kindle owners purchase content from Amazon, and that only Amazon content, for all intents and purposes, can be read on a Kindle. ... We took the exact opposite approach. We said, "Let's make it an open platform. We'll support all formats." ... We also said, "Let's let customers buy content wherever they want to buy content. Let's let them use anything that they want to bring to the device on the device."
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- Companies:
- Amazon.com
- IRex Technologies
- Places:
- Netherlands
- Western Europe
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T
Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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