Boosting Sales Is No Game to LeapFrog
Behind LeapFrog SchoolHouse’s strategy to revive sales after a two-year slump.
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Jim Calder
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The Growth Years
Mike Wood and Bob Lally founded educational toy company LeapFrog Enterprises Inc. in 1995. Four years later, they launched the LeapFrog SchoolHouse division, after requests from educators to customize LeapFrog’s award-winning technology and products for the classroom.
A new, school-oriented line was developed, called “Leap Into Literacy,” with its core LeapPad platform—a toy that could hold various electronic, interactive books. The device enabled children to use an electronic pen to point at words or letters, and the LeapPad audio system would produce the corresponding sounds. When LeapPad was launched, there were just a few books, but by the turn of the century, there were more than 30 titles in the line.
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