Boosting Sales Is No Game to LeapFrog
Behind LeapFrog SchoolHouse’s strategy to revive sales after a two-year slump.
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Jim Calder
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In early 2005, news of the COO’s resignation, a “string of high-level management changes at the firm” (SFGate.com, Feb. 15, 2005), and what some considered an abrupt resignation by a board member added to the company’s woes.
That year, net sales for LeapFrog SchoolHouse fell to $40.3 million, down 27 percent from 2004. In 2006, net sales dropped another 8.4 percent to $36.9 million.
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