Navigating the Niche
Behind niche publisher C&T Publishing’s record sales growth—47 percent in trade, 100 percent in e-products and 1,000 percent in POD.
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At the 2010 Independent Book Publishers Association's Publishing University, marketing guru and keynote speaker Seth Godin advised a room packed with independent publishers that, in order to thrive in today's marketplace, they need to build a tribe—or niche—and produce and distribute books to benefit that tribe. That formula for success is not a new one for C&T Publishing, a Concord, Calif.-based independent publisher that has been putting Godin's theory into practice and producing books and other products for the quilting, paper craft and fiber art markets since 1983.
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- Companies:
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- People:
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Janet Spavlik
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