Behind the Scenes With Jan Pogue, Publisher of the Recent National Hit 'Morning Glory Farm'
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Extra: Why did Vineyard Stories decide to print overseas? How did you select the printer?
Pogue: I've learned in about 20 years of working on and off with books that right now ... the quality, the price, is in China. ... My process is [that] I will bid to three or four printers. I will try to bid in the United States. I will try to bid in Canada. ... I've used this company, which is Asia Pacific Offset, for four books. I've used them only for what I call the "art books" ... because I knew the quality of the photographs was going to be so high that I was going to have to make sure my printer would match that in ink. When you try to transfer from photo to ink, you lose a lot of resolution sometimes.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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