Bertelsmann Acquires Digital Media Agency Smashing Ideas for Random House Inc.
“We are thrilled by both the opportunity to be part of the Bertelsmann and Random House organizations and by their belief in our company. We’re delighted to be a part of their publishing future. We look forward to collaborating on the building of next-generation digital businesses while we continue to build the Smashing Ideas clients base,” says Stephen Jackson. “Being part of one of the world’s great publishing companies will give the Smashing Ideas team access to new global customers within the publishing world and also in many other business categories as we extend our leadership position across all digital platforms around the world.”
Smashing Ideas will become an even stronger partner for Random House’s digital content initiatives, concentrating on the company’s development of fun and meaningful digital product and branding solutions. Within Random House, Smashing Ideas will be focused particularly in the children’s, educational, lifestyle, and reference areas, as well as on working with Random House publishers to develop new content solutions for the mobile and online marketplaces.