BRING YOUR BOOKS TO LIFE ON THE WEB
Best practices for creating effective online components for your book titles that help maximize reader involvement, develop communities and boost sales.
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Standing at the intersection of traditional, publisher-designed marketing strategies, author-driven promotion and self-perpetuating “viral” marketing, thoughtfully planned book-companion Web sites offer a wealth of ways to increase sales and enhance a reader’s experience. Strategies for success are driven by the nature of the book and what, specifically, a publisher is trying to accomplish.
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- Places:
- PHILADELPHIA, PA
James Sturdivant
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